Tips, Tools & Stories from over 35 years of experience and mentorship.

Caution! Be Careful What You Wish For!

Are you ready to unleash your true potential to crush any goal? I imagine life as an epic adventure. A treasure hunt and the notorious big X on your treasure map represents all your goals and aspirations. Craft a description of your dream lifestyle and that can become your Vision Statement. Your Core Values are your guiding compass and this Ultimate Achievement System is your treasure map. It will show you each step along the way. The greatest adventure of your life begins today! 

I once heard Les Brown tell a story. It went something like this. “I was walking down the street and happened to see a man sitting on his porch with his dog, who was whimpering loudly. I asked the man what was wrong with his dog. The man replied that his dog was laying on a nail and it was poking him. When I asked the man why his dog didn’t just move off of the nail, the man just replied “Well, it’s not hurting him bad enough to move.” Ponder this for a moment.

Degrees of Success

Every degree of success has a corresponding activity or mindset that supports it, the cost of success.  From the smallest goal of getting off the nail to stop the pain, to your grandest vision of living your dream lifestyle, there is a cost that must be paid for that success. Each degree of success and its cost is different for each person because we are each unique with different backgrounds, experiences, skills and talents.

If what you desire and the price you are willing to pay for it are not a balanced exchange, you will always fall short. This is not theory and it’s not negotiable. Like Bill Walsh always says “You always pay full price for success and you will always pay in advance.”

It’s important to have proper expectations. You can have anything that you want… kind of! Remember the words of one of our mentors, Ronnie Doss. “It doesn’t matter what you want. What you are committed to is what gets done.” So, technically, you can have anything you are committed to.

This method, distilled from over thirty five years of focused study and practical field experience, has proven to turn any goal into an achievement. It works every single time! This is why we say “Be careful what you wish for.”

The 1-3-5-7-9 Formula 

  • 1 – Start with One Vision
  • 3 – Apply Three Power Traits
  • 5 – to Five Success Habits
  • 7 – Run Seven Days at a time
  • 9 – Reset Every Ninety Days

One Vision 

Start with One Vision. Napoleon Hill calls this your Definite Major Purpose. You have to be very clear in your mind exactly what your dream lifestyle actually looks like. Not only that, but you should be able to articulate it to others as well. Few people take the focused time and energy to really look deep inside themselves and create a Vision Statement to include their Core Values, their Major Roles and Deepest Priorities. We’ll show you our step by step method in the next section.

Three Power Traits

If you apply these traits to the principles and techniques that we teach, we promise that you will be able to turn any goal into an accomplishment. We’ve never seen it not work.

  1. Be Coachable – Great leaders are great followers and the wisest among us have many counselors. Pick your coaches carefully. You’ll need more than one.
  2. Be Consistent – Consistency is key. It creates the habits that automate your most productive activities.
  3. Never Quit – “Nothing in the world can take the place of persistence.

Talent will not; nothing is more common than unsuccessful men with talent

Genius will not; unrewarded genius is almost a proverb.

Education will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent.

The slogan “PRESS ON” has solved and always will solve the problems of the human race.”     – Calvin Coolidge

Five Success Habits

These are areas of life that all highly successful people are always striving to improve. This is the ACTION part of the system. We’ll show you how we build an Action Plan in the next section.

  1. Daily Personal Growth (Your Mind)
  2. Practice What You Preach (Your Lifestyle)
  3. Sharpen Your Saw (Your Skills)
  4. Mastermind Your Tribe (Your People)
  5. Pay it Forward (Your Heart)

Run Seven Days at a Time

An airplane is off course 90% of the time but miraculously, it still makes it to its final destination. The reason is because the pilot is making frequent course corrections. They have access to vital information from various sources that enable them to know exactly what corrections to make.

Our weekly model works the same way. Every week, we have a Goal Progression Session (GPS). It’s basically a quick check of your flight plan and current course. It gives you the opportunity to make those course corrections. When done consistently, the Weekly GPS will ensure that you are always focused on the most important activities, based on your action plan from reverse engineering your goals. 

90-Day Retreat

The last (and maybe the most important) part of the 1-3-5-7-9 Formula is to reset your plan every 90 days. You can use the specific format that we use to reassess our priorities, goals and action plans. The next section is literally titled The Retreat Format.

The Retreat Format

This is the starting point to apply the Ultimate Achievement System to your own lifestyle. You should try to go away on a small retreat to get out of your normal routine and take a mental break to focus on the tasks at hand. Your tasks are to (1) Identify your current priorities, (2) Set corresponding goals, (3) Reverse engineer them into an action plan for the next 90-Day Cycle. It’s simple when you follow our Retreat Format.

Start with Gratitude

Our Retreat Format begins with a lifestyle review, a reflection back over the last 90 days. You’re looking for WINS to celebrate, new HABITS (good & bad) and LESSONS you learned through failing forward. Use the Lifestyle Review Worksheets in the UA Toolkit or your journal to review your calendar, social posts, journal entries and other resources to document your life.

Periodically reviewing your priorities, skills, activities and habits are imperative to turning your goals into achievements. This is a great way to learn from self analysis. The exercise will help you understand how well you stayed on course during the previous cycle.

This is also a great time to reflect and show gratitude. Not only for the good times. That’s easy. But for the hard times too, and the lessons that come with them. You can probably look back at some of the trials and tribulations from your past and see the lessons you learned through them. The real trick is to discover the lessons in the midst of the challenge . . . and be truly thankful for the experience! When you can do this, everything about life changes. I don’t want to say that everything turns to rainbows and unicorns, but your perspective becomes one of perpetual gratitude.

Values & Vision

Live life by your compass, not your clock. Your Core Values and Vision Statement are your life’s compass. These are some of the most important parts of goal achievement. Living a truly successful life begins by knowing who you are and what makes you tick. 

Being rooted in your values and attached to your personal vision will allow you to adjust your sails as needed according to the winds of change. You will learn from all of life’s challenges and make Frequent Course Corrections as needed. When you do, you will build a sturdy foundation to design your dream lifestyle and a sense of clarity of why it’s important.

Use the worksheets in the UA Toolkit to identify your Core Values. Then reflect on the following questions. They are designed to help you reflect on what matters most to you so that you can hone in on your core values. Spend some dedicated time to fully explore your answers and write them in your journal.

  • Describe moments where you truly come alive.  What’s meaningful about these moments?
  • On your best day, how do you show up? What version of you do you present?
  • Who are the two people you respect and admire most? What you admire about them.
  • What types of situations/moments do you actively dislike?
  • What do you love about your life right now? What do you dislike?

Talk It Over

At this point, we recommend talking through your reflections with someone with a genuine interest and who is invested in helping you reach clarity but isn’t over-anchored to one particular outcome. Be sure to document any takeaways in your journal.

Vision Statement Drafts

We use the C3PO rule to craft our Vision Statements. If you’re a Star Wars fan, this should be an easy one to remember. Your Vision Statement should be


It should be specific and articulate. Strive to make it easily understood, directive, and action-oriented.


Your Vision Statement should be written in as few words as you think are needed. If it gets over a paragraph or two, you could probably be more concise.


Your Vision Statement must be motivational enough to pull you through difficult times. Strive to capture that highest voice within you—that part of you that can see the gift and opportunity that surrounds you.


This one is important. Writing your Vision Statement in the present tense gives it power and immediately holds you to the standard you set for yourself. Minimize the “I will …” language. Your vision lives in you now. Write “I am …”


Your Vision Statement has implications beyond yourself. When you change your behavior, you automatically start affecting your environment differently. Be aware of that and make thoughtful considerations of how your vision can better affect others.

Go ahead and write some drafts of your Vision Statement. Free yourself from any pressure to be perfect. When you’re done, take a break and revisit your drafts later.

Next, take the pieces that speak most to you and combine them into a version that you’ll hold onto. Write it down and tape it somewhere you’ll see it often. Internalize it. And bit by bit, you will begin to make decisions through this lens.

Roles & Goals

A goal that is not written is just a wish. Where many are lost is when they don’t attach their goals to their most important life roles. What different hats do you wear? Some roles are natural roles that we are born into. Roles like sister, son, cousin, etc. Most roles are chosen roles. Usually these are the roles we identify most closely with. When somebody asks you what you do, how do you respond? I’m an Entrepreneur, I’m a Doctor, etc.

My favorite kind or role are aspirational roles. Do you want to be a Best Selling Author or Popular Influencer? How about Philanthropist or Explorer? You get the idea. Use the Workbook in the UA Toolkit to get a deeper understanding of what roles are most important to.


This is simply the process of brainstorming a list of everything you have ever wanted to be, do, learn or have. Take time by yourself for this project. Put on some upbeat music that will get you energized. Use the Goalstorm Worksheets in the UA Toolkit and write down every goal that comes to mind. Do not judge what you have written down. It doesn’t matter how big or small or ridiculous or simple they may sound. Also, do not worry about how you are to accomplish any of these goals. We’ll do that soon enough.

Goal Sorting

Give each goal a 1-5 priority rating. How badly do you want it and how quickly do you want it? This is probably the most important way to sort your goals. Next identify each goal with one of your roles. Alternatively, use groups like personal, professional, spiritual, family, etc. to categorize your goals.  If you have a spouse or partner, this is a good time to review and compare your goal lists together. Now establish a realistic but challenging time frame to achieve each goal. How many 90-Day Cycles do you expect each goal to take to accomplish?

Module 4 | Habits of Success

The next step to design your dream lifestyle is to reverse engineer your goals into the daily and weekly activities that will turn them into achievements. You should also anticipate potential obstacles that you may face and plan solutions that you can quickly deploy if needed. Use the Goal Worksheets in the UA Toolkit to break down each goal. Start with the highest priority goal and use a seperate worksheet for each goal. These painstakingly reverse engineered activities are the “highest and best use” of your time.

Your reverse engineered actions will be of two types. Some will be actions to be completed and become accomplishments. The other kind of actions are those you intend to become habits. You only have to force yourself to do something until it becomes a habit. building a habit, effectively automates the action. Imagine having all of your most productive activities automated.

Next, take a look at your list to make sure that each of the Five Success Habits are represented. For example, if you do not have daily personal growth as an activity, add it now. Remember that the most successful people are always on a quest for excellence in these five areas. 

Calendar Blocking

Next,block your activities into your calendar. Be sure to put the “Big Rocks” in your calendar first. Reference Stephen R. Covey’s works for more information, but it basically means prioritizing your list and blocking the time directly in your schedule. It is one of the most effective strategies to really own your time.

Start by adding the events that you don’t have control over but will take time in your day. For example, getting the kids to school or going to a job. Next, block your reverse engineered actions into your calendar. Remember to start with the actions from the highest prioritized goal first, then go on to the next one, etc.

Visualize yourself living the lifestyle your calendar reflects. Block time for everyday activities like showering, sleeping & eating. They take time. Be patient and learn what works best for you. Allow time to learn the skills needed.

Wash. Rinse. Repeat.

You have reverse engineered your most productive activities and blocked them into your calendar, you just need to follow your action plan. Remember to repeat this process every 90 days. Be sure to block your Weekly GPS in your calendar and make sure that you do it with an accountability partner.

Remember to be Coachable, Consistent and Never Quit! Learn to pivot, but never quit! It’s time to step into your passion and live even more healthy, wealthy and wise!

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.

Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So let’s get to it by breaking down the long and short (tail) of it.

Do Your Own Keyword Research

Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your business and industry will help to ensure that the right customers are being driven to your door rather than just any customer. Although we want to increase our customer base, we don’t want to target consumers that may not find the value in our business.

Using the Right Keywords

Short-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content for a large organization, like Apple or Macy’s, and consumers are likely searching specifically for your product, you don’t want to enter into a sea of competitors with big brands that have even bigger pockets.

Long-tail keywords, on the other hand, may not be as frequently typed into a search engine—think, “Egg” vs. “Poached Egg with Avocado and Bechemel”. By including more long-tail keywords into the content on your page, you’ll attract a larger number of customers who are likely to search for any combination of those long-tail keywords.

Location-based keywords are keywords that directly relate to your business’s physical location. For example, if your business is a bakery in a popular neighborhood in Charlotte, NC, you’ll want to include not only Charlotte, but also the name of that specific neighborhood. By doing so, you’re more likely to target visitors in your area rather than across town who may or may not ever make it to your location.

Avoid Keyword Stuffing

Speaking of misleading customers that may not find value in your business, adding practically any keyword under the sun is referred to as keyword stuffing and is largely considered a taboo in the digital marketing world. Like with any other digital marketing rule of thumb, less is more and quality will always conquer quantity. Ideally, a website’s content should include keywords in a natural way. However, by inputting keywords into a few sentences and repeating them over and over, you’re stuffing your content with keywords. Even if they’re good keywords, it’s still too much.

Now that you’ve read through these tips, would you like to see how your business measures up today? Use our easy widget below.

As a business, how likely is it that potential customers will come through your door?
The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.

Further, nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located. As a customer, how likely are you to give this company your business? Not very. In fact, according to Placeable, 73% of consumers stated that they lose trust in a brand when the online listing shows incorrect information.

1. Missing hours of operation information can be a dealbreaker

There are many things that people look for in listings, whether they are looking at that search engine on a PC or on a mobile device. The top piece of information that most people look for is the hours of operation, since their search is likely for a business that they frequent quite often.

In fact, in a study conducted by local data aggregator Localeze, hours of operation were noted as the most helpful feature in selecting a business during local search. 76% of respondent reporting that they expect this information when searching and 61% believe that it is a feature that helps them to select a business.

Even if people are new to a business, it doesn’t give people a good impression if the business hours are not listed and they don’t know that it’s only open from 11 a.m-6p.m. Tuesday-Saturday .Imagine that potential customer who is ready to spend their money in store, but shows up on Monday at 7 p.m. only to find it closed. That customer is likely going to do another search on a mobile phone to find a different store and spend their money there.

2.You can’t spell NAP data (and score a citation) without an A(ddress)

While most people would assume that the number one reason people do a search online is for the address or location of a business, the address is actually behind hours of operation as the second most desired information. But, of course, the whole point of being in business is to make money doing what you love or selling what you love. And that happens by attracting foot traffic and increasing customer base.

It bears repeating that if a business address is incorrect on listing sites such as Google or Bing, then customers will not be crossing the threshold. A simple thing such as the wrong number on a street address, or even the wrong town, can mean that a customer cannot find you. The US Postal Service relies on a complex system of checks to verify and standardize addresses, and many of the search engines will default to the USPS for correct mailing addresses.

What this means for the average new business owner is that unless a business is in an established location, getting the correct address on their listing means that both the address from City Hall and the information on USPS must be consistent. If USPS doesn’t recognize that address, then a business owner must contact them to verify their new address and get that information updated on USPS’s online database.

3. Local searchers are mobile creatures

According to Localeze, mobile-phone-based searches drive in-store purchases with more than 75% of searches ending in a purchase—if a business has their listing details correct. Now if half of the people searching for a business listing on a local search engine, such as Google Local/Maps, can’t find the store’s business listing details, then the business is going to lose 100% of their business.

For ease of use for potential customers, some of those details need to be as readily available as possible in a mobile-friendly manner. This can be accomplished with a responsive website that supports cellphone and tablet-specific versions.

4. Updated, accurate websites still serve as a first impression

At the same time, more than 60% of searches on PC platforms such as website portals, Internet Yellow Page directories and local sites have a similar chance of ending in a purchase. While mobile searches are becoming more of a standard in where a customer searches, a business owner should not discount the power of a fulsome, consistent and accurate listing that is reflective of the business website.

Any listing should be linked to the business’s website and feature the exact same information, but more of it. While a website should be enough to entice a customer to visit or buy, if those inconsistencies exist, then trust issues may arise in a business’s practices before a customer ever crosses their threshold.

5. Local searchers mix it up across multiple devices, situations and times

People who search for listings are doing it in many more ways than when the Internet first coalesced into existence about two decades ago. In that time, we went from working on desktops to laptops to PDAs to Blackberries to Apples to tablets—and in each iteration, the methods of search have changed.

However, that has slowed over the last five years or so as web developers realize that they need to be smarter. Rather than designing three different sites for three different platforms, they have created websites that are scalable to the search device. And that has been helped along by the proliferation of types of devices in use everyday.

According to Pew Research Center, In 2015, smartphone ownership in America was at 68%, with tablet and computer ownership at 45%. Statista says that almost half of American adults use their smartphones the most to search for local information online, the other half being split between computers (40%) and tablets (11%). According to Localeze, like the types of devices used, what we are searching for varies by the time of day and device. Entertainment is searched for during work hours on computers, restaurants during evening using phones and health/fitness evening using tablets.

The most important part of those mobile searches is accuracy. If someone cannot find your business in a local search or find inaccurate results whilst out and about, then your business has lost the chance for that browser to become a customer. So having those listings correct in all of the device formats is a must as we, and our technology, continue to evolve in the way we interact with local businesses.

6. Local search results are trusted sources of information

Last but certainly not least is the fact that local search results are considered the most trustworthy. In a study by Neustar, it was determined that these searches, such as “used games Raleigh”, are what people do the most since they put that trust in local business more than big box, big website stores.

Think about it, would you rather find a local store where you can get that latest purse in town right now? Or you can wait a week for delivery, which is four days past the event that you want it for! Local searches lend themselves to instant gratification and that interaction between browser and salesperson will convert that browser from someone who might get just the minimum to a loyal customer who feels like a million having spent a little more, but getting what they consider to be gold!

Those interactions are what lead people to local searches and the absolute necessity of getting your listings correct. Trust leads to loyalty, which leads to more business, which leads to happy customers and business owners.

And it all starts with that correct listing in that customer’s local search.

If you’re an entrepreneur, you no doubt see the value of amplifying your message to as many people as possible. There are countless platforms and thousands of potential audience members right at your fingertips! From Instagram to TikTok, to “old” standbys like Facebook and email marketing, there are many options to pick from when planning your digital marketing strategy.

We’re in an extraordinary age where the technology has never been more accessible, and people are coming together on these social networks at an unprecedented rate. Where people used to spend their mornings and evenings reading the paper and watching the latest shows on cable television, now they’re spending almost all of their free time on their phones! It’s a huge opportunity for anyone with a message to share and a product or service to sell.

With these low-cost options at your disposal, you may think it’s ok to go it alone and “figure it out as you go.” While that’s tempting, we think it’s a far better option to partner with a digital marketing strategist. Someone who’s an expert in most of the platforms AND someone who actually knows how to drive traffic, create solid messaging, and convert cold audience members into hot leads!

When looking for someone to work with for this crucial task, here are a few things you’ll want to keep in mind.

  • Know what you need for your business – Some businesses need a website with an online store, others simply don’t. Some businesses need a strong presence on Facebook, while others will do better doing reach out on LinkedIn. It all depends on who your audience is and where they’re spending their time. Make sure the team or consultant your shopping doesn’t have a “one-size fits all” mentality. Ask for a custom plan and see if it makes sense for you, your business, and what you can afford to carry out in terms of money and the time you’ll need to spend to maintain the steps of your strategy.
  • Choose someone you enjoy working with – Carrying out a successful strategy takes time, effort, and communication. A LOT of it! Make sure the people you’re working with fit with you and your style. This may take a bit of time and speaking with many different people, but it’ll be worth it in the end when things run smoothly.
  • Aim for transparency – Your digital marketing footprint will be seen now and forever. Work to ensure those you work with are honest and let you know what the plan is before posting and crafting messaging. You’ll want to see to it that honesty isn’t sacrificed for the latest “hacks.” Be truthful and play the long game!
  • Look at Value, not just price – This is going to be an investment. Much like how you wouldn’t just buy the stock with the smallest price, you also don’t want to go with the cheapest agencies out there. The value is in the planning and carrying out of your strategy. We’re not saying go broke searching for the best agency if you can’t afford it, but don’t just go with the lowest cost and expect miracles. Now more than ever, you get what you pay for.

Keep these things in mind and you’ll soon find yourself with a great partner and a positive trajectory for your business! If you feel like a digital marketing plan is something you need, let us know and we’ll be happy to have a conversation with you to identify and build a plan around YOUR needs!

In the year I worked as the Muller’s entrepreneur apprentice, I learned several things. Here are the top 5 that had the biggest impact on me.

1. Dream big – You’ll never get far without casting an exciting and compelling vision. You’ll never fully reap the benefits of the Law of Attraction if you don’t give a reason for the Universe to bring you better resources. By dreaming big, you’ll be inspired to take action and be driven to see things through until you’ve accomplished your goal.

2. Understanding the different tenants of business (sales, fulfillment, delegation, etc.) – Running a successful business takes more than doing only what you’re good at and look forward to doing. You need to think long and hard about how parts will work together and what the best use of your time will be. How will you get in front of your ideal customer? What will your sales messaging and process look like? Will you or someone else fulfill the work? By asking these questions you can systematize and automate as much as possible, allowing you to focus on personal and professional growth.

3. Have a plan including something to look forward to – Success doesn’t happen by accident. It takes strategic and tactical planning on your behalf to see your dreams become a reality. If you wait for someone else to show you the way, you’ll only get as far as their advice will take you. Take control and plan ahead! Also, you can’t always be heads down grinding it out. That’s a surefire way to burn out fast! You need to plan times of fun and reflection to really get the most out of your time on earth. Having a trip or treat to look forward to will keep you motivated.

4. Calendar block – Dedicating specific times to certain activities works wonders! A lot of people aren’t as successful as they want to be because they don’t keep themselves accountable to a schedule. They just try to do this and that, never working deeply enough on the activities that will really move the needle. If you reverse engineer the steps it takes to reach your goals and strategically plan the daily, weekly, and monthly tasks you need, you’ll be unstoppable!

5. Have fun – This is an apparent, lifelong lesson. If you’re not having fun, you’re no fun to be around. Enjoying yourself raises your vibration and helps you attract those things you want and need. Find the things you love and do them with the people you love.

I’m grateful for my experiences with the Mullers. If you’re wanting to know more about how life and business can be even more fulfilling, they’re an awesome resource.