If you’re an entrepreneur, you no doubt see the value of amplifying your message to as many people as possible. There are countless platforms and thousands of potential audience members right at your fingertips! From Instagram to TikTok, to “old” standbys like Facebook and email marketing, there are many options to pick from when planning your digital marketing strategy.

We’re in an extraordinary age where the technology has never been more accessible, and people are coming together on these social networks at an unprecedented rate. Where people used to spend their mornings and evenings reading the paper and watching the latest shows on cable television, now they’re spending almost all of their free time on their phones! It’s a huge opportunity for anyone with a message to share and a product or service to sell.

With these low-cost options at your disposal, you may think it’s ok to go it alone and “figure it out as you go.” While that’s tempting, we think it’s a far better option to partner with a digital marketing strategist. Someone who’s an expert in most of the platforms AND someone who actually knows how to drive traffic, create solid messaging, and convert cold audience members into hot leads!

When looking for someone to work with for this crucial task, here are a few things you’ll want to keep in mind.

  • Know what you need for your business – Some businesses need a website with an online store, others simply don’t. Some businesses need a strong presence on Facebook, while others will do better doing reach out on LinkedIn. It all depends on who your audience is and where they’re spending their time. Make sure the team or consultant your shopping doesn’t have a “one-size fits all” mentality. Ask for a custom plan and see if it makes sense for you, your business, and what you can afford to carry out in terms of money and the time you’ll need to spend to maintain the steps of your strategy.
  • Choose someone you enjoy working with – Carrying out a successful strategy takes time, effort, and communication. A LOT of it! Make sure the people you’re working with fit with you and your style. This may take a bit of time and speaking with many different people, but it’ll be worth it in the end when things run smoothly.
  • Aim for transparency – Your digital marketing footprint will be seen now and forever. Work to ensure those you work with are honest and let you know what the plan is before posting and crafting messaging. You’ll want to see to it that honesty isn’t sacrificed for the latest “hacks.” Be truthful and play the long game!
  • Look at Value, not just price – This is going to be an investment. Much like how you wouldn’t just buy the stock with the smallest price, you also don’t want to go with the cheapest agencies out there. The value is in the planning and carrying out of your strategy. We’re not saying go broke searching for the best agency if you can’t afford it, but don’t just go with the lowest cost and expect miracles. Now more than ever, you get what you pay for.

Keep these things in mind and you’ll soon find yourself with a great partner and a positive trajectory for your business! If you feel like a digital marketing plan is something you need, let us know and we’ll be happy to have a conversation with you to identify and build a plan around YOUR needs!